In 2020, we extensively used our online and printed newsletter, website, Facebook page, group email campaigns, flyers to meal recipients, and outdoor digital sign to promote our latest news, services and programs.
Newsletter: Throughout 2020, our newsletters were mailed to all who paid the $9 annual subscription and provided with home delivered meals. Once Safer at Home was enacted, we had them available outside the Senior Center by both entrances and available at meal pick-up events. In April, with no on-site programs to promote, we shortened our newsletter to eight pages. In May, we added two more pages of news, puzzles and wellness activities and articles. By June, we were back to our 16-page newsletter –while, still no on-site offerings, we now had many online and safer at home engagement opportunities to share! In August we increased our newsletter mailing to over 900 addresses to reach the majority of our most active participants.The printing of our newsletter fluctuated from 1200 copies to 700 in the Spring and Summer and back up 1200 as more sites were willing to take stacks for their lobby entrance. Our e-newsletter recipients grew from 280 in January to 656 in December.
Mailings: In May we mailed a postcard to all participants within our database. It had our staff photos displaying the message, “We Miss You! Stay Safe. We’ll See You ASAP!” The goal was to let people know we were still a resource and to share our contact information. Over 900 people received a postcard.
Website: 127,000 unique visits, an average of 10,764 monthly page views
On our website, stoughtonseniorcenter.com, we created a page called online activities that now lists a variety of online opportunities within the categories of Fitness & Wellness, Class & Skill Development, and Social & Recreation.
Facebook: 448 Facebook likes/followers as of December 31, 2020
